Wheelhouse Travel Alliance is a boutique travel marketing & representation company based in North America.

We have a combined 40+ years global distribution experience delivering results across
Airline, NTO, CVB, Car Rental, OTA, TMC, Hotel and Resort businesses.

If you are striving to expand sales in North America, stay relevant during this current climate and drive results, then we can definitely help you.

Wheelhouse Travel Alliance has the knowledge, the relationships and the tools to accelerate your business in North America. See our list of achievements and experience below.

Sydney Opera House, Australia
Strategy Development & Business Planning
Managing of revenue goals and working within departmental budgets. Managing, negotiating and delivering commercial agreements, including override incentives, marketing funds and multi-brand strategies.
  • USA sales operations and business start up
  • Launched international airline route expansion during Global Financial Crisis (GFC)
  • Achieved quarter of a billion in annual sales
  • Managed expenditure over half a million on budget.
Commercial Sales & Distribution
Identifying and forecasting market trends to develop effective campaigns that deliver results. Developing trade engagement plans with corporate, government, leisure and incentive customers.
  • Launched Aussie Specialist Premier Program including recruitment of targeted 120 premier agents
  • Company lead for webinar presentation and engagement, presenting to over 200 NAM travel agents per presentation.
  • Global Distribution System proficiency in Sabre & Amadeus as supplier and travel agent.
Partner Marketing and Alliances
Developing creative consumer campaigns and partnerships directly with traditional and non-travel media entities. Establishing co-operative campaigns with airlines and tourism boards to leverage investment and drive incremental revenue opportunities.
  • Spearheading of Airline joint venture with goal of best practice in aviation
  • Creation of content partnerships to drive yield and dispersal objectives
  • Facilitated alliance tradeshow participation of Australia and New Zealand at IT&ME
  • Development of pioneer industry hotels partnership program across AU & NZ Committee member for Visit USA and Brand USA planning and organizing bi yearly roadshows.
Events and Activations
Planning, management and execution of tradeshows, workshops, sales missions, roadshows and familiarizations in order to showcase and sample experiences.
  • Development of National Tourism Product roadshow program
  • Spearheaded NSW product workshop development in partnership with DMC and ATEC members
  • Produced G’day NZ consumer travel program launch including trade and consumer expo with attendance of 6,000 and half a million in revenue booked on site over two days.
People and Culture
Leading by example and fostering talent. Empowering individuals and inspiring collaboration while ensuring accountability across all levels.
  • Establishment of sales teams in Los Angeles, New York, Auckland, London and Sydney
  • Team building and training event creation to grow staff morale and engagement
  • Mentor program development creating empowered and successful sales individuals.